Should You Let Employees Build Their Personal Brands? | SXSW 2011 Video Interview

by Lauren Carlson

CRM Market Analyst,


In this second video with Joe Chernov, Director of Content Marketing at Eloqua, we discuss different approaches to branding. Should you invest everything in the corporate brand? Or does the rise of social media require that you let employees be the face of the brand? Joe suggests a hybrid approach – a marriage of corporate and personal brands.

Joe video title2.002

Tune in tomorrow for the final video in the series.


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