Lead Scoring Criteria | Whiteboard Session

by Lauren Carlson

CRM Market Analyst,


This is the second installment of our whiteboard session with BlueBird Strategies partner and founder Mac McConnell. In it, Mac goes into the different criteria that companies can use to score leads. He discusses the three that he likes to use: demographics, behavior and qualification.

Tune in tomorrow for the final video where Mac teaches you how to build a lead scoring model.



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