Marketing Automation Software Blog

Joe Payne, CEO, Eloqua – Executive Interview Series

by Lauren Carlson 12/15/2010,  1 Comment
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We recently had the opportunity to sit down with Joe Payne, CEO of Eloqua, a leading marketing automation vendor. Here, Joe discusses how advances in marketing technology have resulted in the need for a new breed of marketing talent, and how he plans to make Eloqua the first company of it’s kind to go public.

Phil Fernandez, CEO, Marketo – Executive Interview Series

by Lauren Carlson 12/15/2010,  1 Comment
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We recently had the chance to interview Phil Fernandez, CEO of Marketo, a leader in B2B marketing automation. Phil discusses the growing “Revenue Performance Management” software category, how marketing is changing, and the potential to build a $1 billion company.

Software Advice Launches Marketing Automation Software Guide

by Lauren Carlson 12/6/2010,  1 Comment

New website is dedicated to helping organizations select the right marketing automaton system and implement the best B2B marketing practices. The website offers reviews of the leading B2B marketing systems, buyers’ guides, side-by-side comparisons and an open forum for sharing ideas and expertise.

B2B Marketing Automation Active Market Map

by Lauren Carlson 11/24/2010,  13 Comments
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The B2B marketing automation software market is on fire, or so it seems if you keep track of new customer announcements, venture capital investments and new entrants into the space. At the same time, the market is nascent. The total market size is still probably only about $200 million in annual revenue.

Tailwinds for Marketing Automation Software

by Lauren Carlson 10/4/2010,  3 Comments

Marketing automation has become a hot segment of the CRM industry. While it was a relatively quiet niche several years ago, marketers are now flocking to these systems to help automate marketing and lead nurturing campaigns. Relatively young vendors such as Marketo and Pardot are reaping the benefits and growing

Why Won’t Anyone Return My !*#@$% Call?

by Don Fornes 10/4/2010,  No Comments

Recently, one of our best sales people went out on maternity leave. That left me having to jump back into the trenches and take over her responsibilities for a while. Her job is to recruit software companies to sign up for our lead generation program, typically by cold calling a