Marketing Automation Software Blog
The B2B marketing automation software market is on fire, or so it seems if you keep track of new customer announcements, venture capital investments and new entrants into the space. At the same time, the market is nascent. The total market size is still probably only about $200 million in annual revenue.
Marketing automation has become a hot segment of the CRM industry. While it was a relatively quiet niche several years ago, marketers are now flocking to these systems to help automate marketing and lead nurturing campaigns. Relatively young vendors such as Marketo and Pardot are reaping the benefits and growing
Recently, one of our best sales people went out on maternity leave. That left me having to jump back into the trenches and take over her responsibilities for a while. Her job is to recruit software companies to sign up for our lead generation program, typically by cold calling a