Carlos Hidalgo

CEO at The Annuitas Group

Carlos is a known thought leader in B2B marketing for his keen insights on the development and implementation of lead management process, and is also a recognized expert in marketing automation. Most recently he and his brother Jay topped the rankings in the SLMA’s 2009 50 Most Influential People in Sales Lead Management. He is a frequent speaker, blogger and guest contributor of many articles on B2B marketing. Prior to The Annuitas Group, Carlos was responsible for global SMB marketing at BMC Software. In this role, Hidalgo managed all aspects of marketing and customer relations for the SMB line of products including the creation of strategic messaging, go-to-market strategies, management of all customer communications and demand generation activities. He was also responsible for implementing global marketing best practices and processes, and ensuring all global direct marketing needs were being met. Prior to BMC, Carlos held similar roles at other various B2B companies including McAfee and Staffware, as well as Bertram, McKee & Associates, an independent marketing firm, where he was instrumental in delivering strategic marketing, lead management, generation and database development programs for Microsoft, IBM, HP and Avnet. Carlos received his bachelor’s degree in business communications from Cedarville University in Ohio.

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About The Annuitas Group

The Annuitas Group was founded in 2005 with a mission to help our clients deliver a measurable return on their marketing and sales practices. As the recognized leader in marketing and sales process consulting, development and implementation, we have the expertise and experience to help clients achieve greater marketing and sales efficiency through effective lead management, marketing automation and demand generation programs.


The Annuitas Group
460 Cheshire NE
Grand Rapids, MI 49505
(888) 299-9889

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