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2012 Marketing Automation Software Buyer's Toolkit

Our Toolkit will help you get organized, evaluate the leading systems and make the right purchase decision. The toolkit includes:

Marketing Automation Functional Evaluation Guide
10 Steps to Selecting the Right Marketing Automation Software
Top Trends in Marketing Automation Software

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Marketing Automation Software Comparisons

Lead Nurturing Systems Comparison

Organizations looking to move beyond email marketing to more sophisticated campaigns will want to compare the leading lead nurturing systems. Here we profile Eloqua, Manticore Technology, Marketo and Pardot.

Marketing Automation Comparison

This comparison is geared toward larger, more sophisticated marketing organizations that are moving beyond lead nurturing to sophisticated automation across the entire marketing and sales organization. Here we profile Eloqua, Marketo and SilverPop.