Marketing Automation Software Guides

Is Web-Based Software Right for You?

Web-based and Software as a Service (SaaS) applications are quickly becoming the norm in many industries. The marketing automation industry is no exception. With the widespread adoption of hosted salesforce automation systems such as, marketers are already in the path of a strong trend. In this overview, we’ll cover

Ten Steps to Selecting Marketing Automation Software

Selecting marketing automation software doesn’t require in-depth technological knowledge. Instead, you simply need to roll up your sleeves and run a disciplined selection process. This guide walks you through our ten-step process for selecting marketing software.

Best Practices for Success with Marketing Automation Software


Austin Merritt, Chief Operating Officer at Software Advice, shares his first-hand experience implementing marketing automation. We purchased a solution in December 2009 and went live with our first campaign in the first quarter of 2010. Austin shares the “best practices” he’s learned thus far.