Lauren Carlson

Lauren writes about various topics related to CRM software, and often reports live from major industry events. She has particular interest in marketing automation and social CRM, and her work has been featured in Forbes and The New York Times. She is a graduate of the University of Texas with a bachelor's degree in journalism.


About Software Advice

Software Advice helps buyers find the right software for their business. Our experts constantly publish product profiles, comparisons, best practices guides and other research to this site. These experts are also available by phone to provide free consultations for software buyers.


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Marketo Releases RPM for Microsoft Dynamics CRM

At this year’s Microsoft Convergence conference, Marketo made an exciting announcement. We had the opportunity to sit down with their VP of Marketing, Jon Miller, to discuss this announcement, as well as other hot topics in the world of marketing software applications and Revenue Performance Management.

Email Marketing vs. Marketing Automation: Which is Right For You?

There is quite a bit of confusion when it comes to email marketing and marketing automation tools. While the two systems may seem similar, they have a very different feature set and are designed to deliver in completely different ways. Check out our comparison and decide which on-premise or online marketing software is best for you.

Marketing Automation Supports Demand Generation & Lead Management | Whiteboard Session

In part two of our series with Carlos Hidalgo, CEO of Annuitas Group and Executive Director of the MAI, we discuss the common misconception around marketing automation. Many view it as a solution, but it serves no purpose unless you have processes and strategy in place for it to support.

Demand Generation Vs. Lead Management | Whiteboard Session

What is the difference between demand generation and lead management? In the first part of this 2-part whiteboard session, Carlos Hidalgo, CEO of Annuitas Group, explains what each term means, and how they can work together to help companies create a successful customer engagement strategy.

Infusionsoft Reviews

Infusionsoft is a great marketing automation system for the small B2B organization. It provides robust demand generation features such as lead management and email marketing, but also has basic CRM functionality for a more complete solution.