Lauren Carlson

CRM Analyst at Software Advice

Lauren joined Software Advice in 2010. She writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. She has a background in the music industry, and when she isn't writing about software, you can find her running at Town Lake and singing at local venues. She is a graduate of the University of Texas with a bachelor's degree in journalism.

 

Connect with Lauren Carlson:

lauren@softwareadvice.com
(512) 364-0131

 

About Software Advice

Software Advice help buyers find the right software for their business. Our experts constantly publish product profiles, comparisons, best practices guides and other research to this site. These experts are also available by phone to provide free consultations for software buyers.

 

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Austin, TX 78704

 

Marketo Releases RPM for Microsoft Dynamics CRM

JonMillerVideo

At this year’s Microsoft Convergence conference, Marketo made an exciting announcement. We had the opportunity to sit down with their VP of Marketing, Jon Miller, to discuss this announcement, as well as other hot topics in the world of marketing automation and Revenue Performance Management.

Email Marketing vs. Marketing Automation: Which is Right For You?

email

There is quite a bit of confusion when it comes to email marketing and marketing automation. While the two systems may seem similar, they have a very different feature set and are designed to deliver in completely different ways. Check out our comparison and decide which system is best for you.

Marketing Automation Supports Demand Generation & Lead Management | Whiteboard Session

Hidalgo

In part two of our series with Carlos Hidalgo, CEO of Annuitas Group and Executive Director of the MAI, we discuss the common misconception around marketing automation. Many view it as a solution, but it serves no purpose unless you have processes and strategy in place for it to support.

Demand Generation Vs. Lead Management | Whiteboard Session

Hidalgo

What is the difference between demand generation and lead management? In the first part of this 2-part whiteboard session, Carlos Hidalgo, CEO of Annuitas Group, explains what each term means, and how they can work together to help companies create a successful customer engagement strategy.

HubSpot Reviews

HubSpot Logo

HubSpot is a leading inbound marketing automation solution that combines valuable tools blogging, email, analytics and lead nurturing into one integrated system. HubSpot helps companies get found and convert more leads to customers.