Lauren writes about various topics related to CRM software, and often reports live from major industry events. She has particular interest in marketing automation and social CRM, and her work has been featured in Forbes and The New York Times. She is a graduate of the University of Texas with a bachelor's degree in journalism.
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Software Advice helps buyers find the right software for their business. Our experts constantly publish product profiles, comparisons, best practices guides and other research to this site. These experts are also available by phone to provide free consultations for software buyers.
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At this year’s Microsoft Convergence conference, Marketo made an exciting announcement. We had the opportunity to sit down with their VP of Marketing, Jon Miller, to discuss this announcement, as well as other hot topics in the world of marketing software applications and Revenue Performance Management.
There is quite a bit of confusion when it comes to email marketing and marketing automation tools. While the two systems may seem similar, they have a very different feature set and are designed to deliver in completely different ways. Check out our comparison and decide which on-premise or online marketing software is best for you.