Meghan Keaney Anderson

Product Marketing Manager at HubSpot

Meghan is Product Marketing Manager for HubSpot, a marketing software company in Cambridge. At HubSpot, Meghan oversees the launches, internal education and market strategy for the company’s fifteen-component marketing software. Meghan came to HubSpot through the company’s 2011 acquisition of Performable, a marketing analytics and automation company focusing on multiplatform and multi-channel analytics. Prior to Performable, Meghan worked as senior director of communications at United Way of Massachusetts Bay where she oversaw the online communications strategy, generating engaging content across web and social media channels and tracking the organization’s progress against long-term goals. In 2007, Meghan created the organization’s first social media strategy. In addition to online communications, Meghan coordinates public relations and media outreach for the organization.

Meghan also teaches Writing for Mass Communication as an adjunct professor at Boston University’s College of Communication.

She holds a Bachelor of Arts degree in English from Boston College, where she graduated magna cum laude, and a Master of Science degree in Public Relations from Boston University, where she graduated with honors and two key writing awards. Most days she can be found on Twitter @meghkeaney, or wandering around with a very large coffee in hand.

Connect with Meghan Keaney Anderson:
(888) 482-7768

About Hubspot

HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 6,000 companies in 46 countries increase the number of visitors to their websites and convert more of those visitors to leads and customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular marketing analysis tool,, which grades the marketing efforts of over 250,000 companies a month. In the last year, HubSpot has been named the second fastest growing software company by the Inc. 500, one of the 20 most promising companies in America by Forbes, and the eighth fastest growing technology company in the world by the Deloitte Fast 500. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts.

25 First Street, 2nd Floor
Cambridge, MA 02141


Marketing Analytics vs. Website Analytics

Analytics can be an extremely powerful tool for the marketer, especially in a time when marketing is held more accountable than ever before. However, there seems to be some confusion around the difference between marketing analytics and website analytics. Meghan Anderson sheds some light on the topic.