Mike MacFarlane

Senior Marketing Consultant at Couch & Associates

Mike is currently a Senior Marketing Consultant at Couch & Associates, an Eloqua Certified Partner. Working with companies all shapes and sizes, Mike is responsible for assisting clients utilize Eloqua in regards to building robust CRM integrations, lead scoring/nurturing programs and campaign concepts and strategies. Prior to joining Couch & Associates. Prior to joining Couch & Associates, Mike worked at Eloqua as Marketing Operations Manager responsible for the day to day management of Eloqua. Mike was a presenter at Eloqua Experience 2009 and was awarded Eloqua’s 2009 Employee Choice Award.

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About Couch & Associates

Couch & Associates are a group of dedicated and experienced marketers that provide valuable insight into the world of technology-based products and solutions. Partnering with several SaaS-modeled organizations including Eloqua, Salesforce.com, Netsuite and Microsoft Dynamics, Couch & Associates provides professional services specializing in sales and marketing automation strategy and execution.

Couch & Associates
116 Spadina Ave. Suite 400
Toronto, On M5V 2K6

The Importance of CRM Integration in Marketing Automation

Software Advisory Board member, Mike MacFarlane, explains how to integrate marketing automation software with customer relationship management (CRM) software. He discusses benefits of integration, the underlying technology and 10 questions to consider when evaluating marketing automation software.