Marketing Automation Software Reviews

HubSpot is a leading inbound marketing automation solution that combines valuable tools blogging, email, analytics and lead nurturing into one integrated system. HubSpot helps companies get found and convert more leads to customers.

Marketo is a completely web-based solution that helps to align the efforts of marketing and sales professionals through the sales cycle. Marketo offers features that include process-based campaign building and lead nurturing for B2B operations.

Eloqua offers on-demand marketing automation for both B2B and B2C organizations. Eloqua supports multi-channel campaigns, custom microsite creation, and integration with major CRM vendors. It is suitable for organizations of all sizes.

Infusionsoft is a great marketing automation system for the small B2B organization. It provides robust demand generation features such as lead management and email marketing, but also has basic CRM functionality for a more complete solution.

Pardot is an on-demand marketing automation solution with basic functionality to assist marketers with lead generation, lead scoring, and campaign management. It is used by over 300 companies in 10 countries and has a 96% customer retention rate without contract.

Aprimo is an enterprise marketing tool designed to automate B2B and B2C campaigns. The system is designed primarily for large companies marketing to hundreds of thousands or millions of contacts. The vendor was one of the first in the marketing automation industry.

Genius is a marketing automation solution for mid-sized B2B organizations. It provides solutions for email marketing and demand generation, but the Marketing Automation suite provides the most functionality. Genius’ products are 100% web-based.

eTrigue is a web-based marketing automation solution for the B2B space. The software is offered as a Salesforce.com add-on and is available through AppExchange. eTrigue is prevalent among companies in the technology, healthcare, and the professional services industries.

Alsamarketing is a purely web-based marketing automation solution for small and midsized B2B organizations. Alsamarketing integrates with SugarCRM and Salesforce.com. It offers unique support for global organizations with its multilingual capabilities.

Silverpop is a completely web-based software that offers several best-of-breed solutions for marketing automation, including social media integration. Silverpop’s lead management offering is the fastest growing part of their business, experiencing a growth of 60 percent over 2008.

Optify is a hosted marketing automation solution for B2B organizations. It integrates seamlessly with Salesforce to better align the efforts of marketing and sales professionals. Optify is unique because of its search engine optimization (SEO) capabilities and the depth and breadth of its social media integration.

Neolane is a marketing automation solution for the enterprise. It has functionality for both B2B and B2C organizations that helps marketers execute targeted campaigns across traditional and emerging channels. Neolane offers hosted or on-premise deployment.

MarketingPilot is a well-established vendor of marketing automation software. MarketingPilot combines marketing resource management (MRM) with marketing automation to provide one of the more robust products on the market. It can be deployed both on-premise or on-demand.