HubSpot offers an all-in-one marketing software platform that has helped more than 5,500 companies in 34 countries increase the number of visitors to their websites and convert more of those visitors to leads and customers. In addition to marketing automation, applications in the software platform include website management, blogging, search engine optimization, lead management, multichannel marketing analytics, landing pages, A/B Testing, and social media monitoring.
HubSpot is a good fit for B2B companies of all sizes focused on attracting and converting quality leads. In addition to B2B, HubSpot also works with eCommerce companies, non-profits and franchises in need of all-in-one integrated marketing software.
The following are the primary features of HubSpot:
|Web content management||Behavior-driven MA||Blogging & social media tools|
|Service & app marketplace||Email marketing||Lead nurturing|
|SEO tools||Prospect/lead intelligence||Landing Pages|
|A/B testing||Multichannel analytics||Closed-loop reporting|
HubSpot is an entirely web-based application. It offers a range of APIs that allow you to integrate with commercial and custom software, read and write data and otherwise customize your platform. There are also a number of out-of-the-box integrations including eCommerce and CRM integration.
HubSpot presents the following as key differentiators in their product:
- All-in-one system that combines sales and marketing activities
- Cross-channel communications with triggered responses
- Multichannel marketing
- Easy implementation and integration
- Mobile deployment and integration
Lead scoring and lead nurturing campaigns are included in the basic and professional level packages which start at $2700/year. Advanced marketing automation, which includes multi-channel and cross-platform triggers, is offered in the enterprise package and starts at $9,600 a year.
HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 5,500 companies in 34 countries attract leads and convert them into customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular website analysis tool, WebsiteGrader.com, which has more than 3 million users. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts.
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