Infusionsoft is a completely web-based marketing automation solution focused on small- to mid-sized organizations. The system offers a broad range of modules to support sales and marketing such as lead management, email marketing and e-Commerce. The system is an ideal solution for smaller companies that have grown out of their email marketing system, but are not ready to invest in an enterprise level system.
Infusionsoft remains committed to its narrow focus on smaller organizations in the B2B space. Yet, its broad set of capabilities makes it suitable for a wide range of industries. Infusionsoft currently has 6,500 clients globally in industries ranging from consulting and accounting to fitness and education.
The following are the primary features of Infusionsoft:
|Landing page and form builder||Lead nurturing||Email marketing|
|List management||Customizable workflows||Multi-step campaign logic|
|Multichannel campaigns||Telemarketing||Drag-and-drop email builder|
|Campaign analytics||Lead management||Behavior-based segmentation|
|Sales pipeline management||Task and appointment management||Triggered autoresponders|
|Shopping cart||Integrated payment and billing||Partner/affiliate managment|
Infusionsoft is targeted at the SMB customer with 25 employees or less. They offer many of the core demand generation features required by most companies, but are limited in some areas. For example, they don’t offer lead scoring, and they don’t provide integration with Salesforce.com. And while they do have plans to offer lead scoring in the future, we don’t expect to see integration with Salesforce.com because Infusionsoft offers their own SFA application. Companies that require integration with a third party system can use the API to develop it themselves..
Infusionsoft is an entirely web-based application. It uses a multi-tenant architecture, which promises to provide increased scalability and better performance. Infusionsoft offers a customizable API for customers that want to build integration with existing CRM systems and third-party applications.
Infusionsoft presents the following as key differentiators in their product:
- Robust functionality built specifically for SMB customers
- Multi-channel marketing (online and offline)
- Calendar and appointment tracking
- Behavior-based campaign rerouting
- Built in sales automation
- e-Commerce module
- No implementation fees
Infusionsoft has several pricing options that vary based on number of users, contacts and emails required. The Standard edition is priced at $199/month and provides basic automation for email marketing and CRM. The most popular offering is the Plus edition which goes for $299/month and provides the complete system along with unlimited emails and a max of 5 users. The higher pricing tiers range from $499/month to $999/month.
Infusionsoft started in 2004 as a custom software company but has since developed into a provider of marketing automation solutions for the small business owner. Based in Gilber, AZ, they boast over 6,500 customers worldwide and are a recognized leader in the small business B2B space. InfusionSoft is privately held and funded by Mohr Davidow Ventures and vSpring Capital.
No Reviews / Comments
No reviews yet.
Add your review
We encourage visitors to share their opinions if they have first-hand experience with a product. Reviews and comments are moderated carefully to avoid mud-slinging, blatant promotion and other dubious submissions. So that we can verify submissions when neccesary, your name, company and email are required when submitting a review or comment.