Silverpop is a completely on-demand marketing platform for email marketing and marketing automation. The system helps to align marketing and sales efforts by scoring sales leads, nurturing them through the sales pipeline, and measuring campaign ROI with real-time reports and analytics. Silverpop offers several best-of-breed solutions, including email marketing, marketing automation and lead management, which is now the fastest growing part of their business after experiencing a 60 percent growth over 2008.
Silverpop focuses primarily on the B2B market. The system is used by both small and large firms, and is available in different packages to meet the needs of different-sized companies. Notable clients include Mint.com and Fossil.
Silverpop has clients in industries ranging from automotive and retail to financial and professional service firms. Although it has B2C marketing capabilities, those buyers will likely want to evaluate packages designed specifically for them. The system is designed primarily for email and online marketing, which includes the Share-to-Social feature to help marketers take advantage of social media channels.
The following are the primary features of Silverpop Engage:
|Email Marketing||Campaign analytics||Salesforce CRM integration|
|Lead scoring||Integrated surveys||Real-time sales alerts|
|Lead management||Multi-channel marketing||Web activity tracking|
|Lead nurturing||Automated lead routing||Social media marketing|
|Data and list management||Email deliverability tools||Automated segmentation|
|Netsuite CRM integration||Custom forms and landing pages||Microsoft CRM integration|
While the newest edition of Silverpop, Engage 8, has expanded features for B2C marketers, its focus is still primarily on B2B marketing. B2C organizations in need of traditional B2C features such as direct mail marketing should opt for a more specific solution suited to their needs. Silverpop also offers an inbound marketing solution, but it is only available in a beta version for clients and well-qualified prospects.
Silverpop is a 100% web-based system that is hosted in a secure data center and backed up daily to ensure safety. It also uses SSL to secure transmission of client information over the Internet.
Beanstalk Data presents the following as key differentiators in their product:
- No IT assistance required for setup
- 100% purely web-based deployment
- Social media marketing and tracking
- Optimized landing pages, microsites and forms
- Salesforce.com, Netsuite and Microsoft CRM integration
- Real-time reporting and behavior tracking
- SMS campaign capabilities
- Intuitive drag-and-drop campaign planning
Silverpop uses a straightforward, all-inclusive pricing model based on CPM or database size. Pricing is based on individual needs and is available upon request.
Silverpop was founded in 1999 in the United States, but has expanded its international presence since the acquisition of UK-based interactive ad agency Digital Oxygen. In 2009, the company expanded its global reach with offices opening in Germany and Australia. Also in 2009, Silverpop was recognized with THINKstrategies’ Best of SaaS Showplace Award. Silverpop is supported by venture capital firms such as D.E. Shaw and European Founders Fund (EFF).
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