Featured Research

Lead Nurturing Systems Comparison


Lead Nurturing Systems Comparison

Lead Nurturing Systems Comparison

Marketing Automation Comparison


Marketing Automation Comparison

Marketing Automation Comparison

Ten Steps to Selecting Marketing Software


Ten Steps to Selecting Marketing Systems

Ten Steps to Selecting Marketing Software

Recent Blog Posts

Marketing Analytics vs. Website Analytics

by Meghan Keaney Anderson 4/10/2012

Analytics can be an extremely powerful tool for the marketer, especially in a time when marketing is held more accountable than ever before. However, there seems to be some confusion around the difference between marketing analytics and website analytics. Meghan Anderson sheds some light on the topic.

Marketo Releases RPM for Microsoft Dynamics CRM

by Lauren Carlson 3/26/2012

At this year’s Microsoft Convergence conference, Marketo made an exciting announcement. We had the opportunity to sit down with their VP of Marketing, Jon Miller, to discuss this announcement, as well as other hot topics in the world of marketing software applications and Revenue Performance Management.

Marketing Automation ROI: Myths and Facts

by Justin Gray 3/14/2012

Many marketers think marketing tracking software will be the magic wand that solves all their marketing problems. It’s true that MA is a powerful tool, but your success with it depends on where you start. This article discusses the myths and facts around automated marketing software and explains how to get the most out of your system.

How To Convince Your Boss to Buy Marketing Automation

by Kim Roman 2/14/2012

We still find ourselves in a down economy, which means resources are tight. However, marketing automation software has the potential to uncover some serious revenue for you and your company. So, how do you justify the benefits of marketing automation systems to the people holding the wallet?

Email Marketing vs. Marketing Automation: Which is Right For You?

by Lauren Carlson 1/18/2012

There is quite a bit of confusion when it comes to email marketing and marketing automation tools. While the two systems may seem similar, they have a very different feature set and are designed to deliver in completely different ways. Check out our comparison and decide which on-premise or online marketing software is best for you.

More blog posts »


CRM Market Analyst
Software Advice