Analytics can be an extremely powerful tool for the marketer, especially in a time when marketing is held more accountable than ever before. However, there seems to be some confusion around the difference between marketing analytics and website analytics. Meghan Anderson sheds some light on the topic.

At this year’s Microsoft Convergence conference, Marketo made an exciting announcement. We had the opportunity to sit down with their VP of Marketing, Jon Miller, to discuss this announcement, as well as other hot topics in the world of marketing software applications and Revenue Performance Management.

Many marketers think marketing tracking software will be the magic wand that solves all their marketing problems. It’s true that MA is a powerful tool, but your success with it depends on where you start. This article discusses the myths and facts around automated marketing software and explains how to get the most out of your system.

We still find ourselves in a down economy, which means resources are tight. However, marketing automation software has the potential to uncover some serious revenue for you and your company. So, how do you justify the benefits of marketing automation systems to the people holding the wallet?

There is quite a bit of confusion when it comes to email marketing and marketing automation tools. While the two systems may seem similar, they have a very different feature set and are designed to deliver in completely different ways. Check out our comparison and decide which on-premise or online marketing software is best for you.