Baxter Denney

Baxter Denney

Principal at Marketologist

Baxter Denney is a marketing automation and demand management expert. In his marketing career he has worked in research, product management, and demand generation roles both within organizations and as a consultant. Baxter currently manages the Database Marketing team for Citrix Online, and is principal of Marketologist, which provides strategic marketing consulting. His past clients include the Cleveland Cavaliers, Cognizant Technologies, and Industrial Interface, among others.

Connect with Baxter Denney:
(415) 789-6587


About Marketologist

Marketologist is dedicated to providing the latest news, best practices, and resources to help Marketing Technologists perform better. We also offer a suite of services for clients: strategic consulting, research and custom project management for marketing technology and automation projects.

255 King St, #302
San Francisco, CA 94107
(415) 789-6587

Closing the Gaps in Lead Nurturing

Lead nurturing is not a new concept. It is a fairly simple process to get a nurturing program up and running. Most marketing teams will do this and then leave it alone. However, they are doing themselves a disservice. More than a simple program, lead nurturing is a tool for influencing the buying decision.