How Does Eloqua Approach Personal Branding? | SXSW 2011 Video Interview

by Lauren Carlson

CRM Market Analyst,


In this last installment of our video interview with Joe Chernov, Director of Content Marketing at Eloqua, Joe discusses how his company approaches personal branding. They still maintain their relationships with the Forresters and Gartners of the world. However, they have also adapted to changes in media, which means paying equal attention to the emerging trusted voices in the industry, like Software Advice (shameless plug). Check out the video and leave your responses in the comment section below.

Joe video title3.002


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