Marketo Releases RPM for Microsoft Dynamics CRM
Last week, our Software Advice team headed down south to Houston, Texas, to attend Microsoft Convergence 2012. While there, I was fortunate enough to snag an exclusive interview with Jon Miller, the Vice President of Marketing for Marketo, to discuss the announcement of Marketo's new support for Microsoft Dynamics CRM.
In a perfect world, your marketing automation and CRM systems work together seamlessly. This is precisely what Marketo has set out to accomplish with its latest release. Now, the 32,000 Microsoft Dynamics CRM customers will have access to Marketo's entire product line via what Jon calls, "one-click, it-just-works integration."
In this video we discuss:
- the growth of Revenue Performance Management (RPM);
- why some companies are slow to adopt RPM, and;
- what first-time users can expect when getting started with Marketo.