Jeff Pedowitz

President & CEO at The Pedowitz Group

Jeff Pedowitz is President and CEO of The Pedowitz Group, the world’s largest and most experienced Demand Generation Agency. Jeff has 20 years of experience leading successful B2C and B2B organizations. As founder and president of The Pedowitz Group, Jeff is responsible for setting the company’s vision and strategic direction along with managing all daily operations. He frequently writes and speaks on a variety of topics related to demand generation, Web 2.0, and marketing. Prior to founding The Pedowitz Group, Jeff served as vice president of professional services for Eloqua, one of the world’s leading providers of demand generation software. While there, he spearheaded a best practices consulting organization from the ground up and helped Eloqua achieve a significant thought leadership position in the marketplace. Jeff began his career with Subway Sandwiches, where he successfully built a territory to include 35 owned and franchised stores. From there, he held key leadership and executive positions with Computer Associates, SmartTime Software, and Salesnet.

Connect with Jeff Pedowitz:
(609) 471-1629

About The Pedowitz Group

The Pedowitz Group is the world’s largest, full service demand generation agency focused on delivering marketing and sales automation solutions that drive sustainable revenue and return on investment for global clients. By combining traditional agency output with Web 2.0 technology specialization, sales and marketing process improvements and the ability to facilitate change-management, The Pedowitz Group enables clients to create and execute demand generation strategies and tactics that get results.

The Pedowitz Group
14162 Seabiscuit
Alpharetta, GA 30004


Why the Marketing Automation Market Is Floundering & 5 Fixes to Fuel It

Software Advisory Board member, Jeff Pedowitz, contributes a controversial post on why the marketing automation software industry is underperforming (relative to its sales and service counterparts). He proposes a 5-step plan for vendors to course-correct, grow the market and maximize adoption.