Alsamarketing is a web-based marketing automation platform that is targeted at small- and mid-sized B2B organizations. The system offers a wide range of functionality, including lead management, lead nurturing and scoring, and automated campaign management. Alsamarketing provides integration with Sugar CRM and Salesforce.com, and it is available on the AppExchange.
Alsamarketing’s target customer is the small- to mid-sized B2B organization. However, it can be used by companies with a global reach because of its multilingual capabilities; a unique feature among SMB marketing automation vendors. Every Alsamarketing customer is assigned a dedicated customer experience representative to help with implementation, training, support, and more.
Because of the multilingual capabilities, Alsamarketing has a strong Canadian and European customer base. Its core competency is in B2B, so B2C marketing organizations should evaluate other packages designed specifically for them. However, Alsamarketing’s platform can be used in nearly every vertical market.
The following are the primary features of Alsamarketing’s marketing automation platform:
|List management||List segmentation||Salesforce CRM integration|
|Multivariate testing||Smart lead capture forms||Sugar CRM integration|
|Lead management||Batch email marketing||Jigsaw integration|
|Lead nurturing||Automation drip campaigns||Lead scoring|
|PPC campaigns||Real-time sales alerts||Campaign management|
|Campaign workflow templates||Multilingual support||Campaign analytics|
While Alsamarketing covers most of the functionality needed by marketing firms, it is missing some of the more advanced capabilities required by enterprise customers, such as revenue cycle analytics and integration with a wider variety of CRM systems. Since it entered the market in 2010, Alsamarketing has focused on the SMB space, and has not made any moves to signal support of enterprise customers in the near future.
Alsamarketing is a 100% web-based system that is easy to deploy and integrate with existing CRM systems. The RESTful Web Services API gives users access to integrate their marketing automation system with other third-party applications as well.
Alsamarketing presents the following as key differentiators in their product:
- Salesforce.com and SugarCRM integration
- Multi-language support
- 100% purely web-based deployment
- Jigsaw and social media integration
- Multivariate landing page testing
- Dedicated customer experience manager per customer
Alsamarketing offers a 15-day free trial. After that, the product starts at $750 per month for up to 10,000 leads and 25,000 emails. Alsamarketing offers month-to-month or annual billing, and because there is no contract, customers can cancel their subscription at any time.
Alsamarketing is a relatively new entrant to the B2B marketing automation space, coming on the scene in June 2010. The Montreal-based company is privately held and has experienced notable success in Canada and across the European market.
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